📢 Gate Square #Creator Campaign Phase 1# is now live – support the launch of the PUMP token sale!
The viral Solana-based project Pump.Fun ($PUMP) is now live on Gate for public sale!
Join the Gate Square Creator Campaign, unleash your content power, and earn rewards!
📅 Campaign Period: July 11, 18:00 – July 15, 22:00 (UTC+8)
🎁 Total Prize Pool: $500 token rewards
✅ Event 1: Create & Post – Win Content Rewards
📅 Timeframe: July 12, 22:00 – July 15, 22:00 (UTC+8)
📌 How to Join:
Post original content about the PUMP project on Gate Square:
Minimum 100 words
Include hashtags: #Creator Campaign
On-chain MEME launch platform landscape changes: dominant position challenged, new players rise.
On-chain MEME Token Launch Platform Analysis
The on-chain MEME Token launch platform is a decentralized platform built on blockchain, designed to simplify the process of creating MEME Tokens. It provides tools for token creation, presale management, and offering liquidity on decentralized exchanges, ensuring transparency and accessibility for users.
Functionality of the platform
The structural advantages of the launch platform are highly compatible with the characteristics of the MEME Token. In particular, their ability to quickly establish and mobilize communities complements the typical high community reliance of MEME projects. Therefore, launch platforms focused on MEME have gained greater appeal compared to other types of token issuance platforms.
MEME Launch Platform Development Chronicle
The emergence and maturation of the MEME launch platform
The emergence of on-chain MEME launch platforms has reshaped the early token distribution model, enabling the rapid and permissionless creation of MEME tokens. Unlike traditional platforms that focus on initial decentralized offerings, these launch platforms prioritize speed, simplicity, and viral distribution over due diligence or investor protection.
Starting from mid-2024, a certain launch platform gained significant attention, despite other competitors only holding a small market share. The platform's MEME Token issuance surged, reaching an unprecedented peak by the end of 2024, and remained active into early 2025.
MEME rises as a new competitor on the platform
By late April 2025, the competitive landscape of on-chain MEME launching platforms began to shift. Some new entrants quickly gained attention. These platforms collectively encroached on the positions of previously dominant platforms.
According to data from a certain data analysis platform, the market share of the leading platform fell to a historic low of 56% on May 12, 2025. Its Token graduation rate dropped to only 0.82%, far below that of emerging competitors. The graduation rates of the other two emerging platforms were significantly higher, at 4.41% and 1.45%, respectively.
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MEME Token drives May on-chain activity rebound
According to data from a certain data analysis platform, the total market capitalization of MEME Tokens has increased by 47% in the past 30 days, with trading volume surging by 160%. The growing activity on the MEME launch platform has ignited speculative sentiment and driven increased participation from retail users. As of May 20, 2025, on-chain trading volume has increased by 17.3% compared to the beginning of this month, with the MEME sector being considered a major contributor to this growth.
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Top Projects
a leading platform
The platform has positioned itself as the largest MEME launch platform on Solana, fully leveraging Solana's low fees and fast transaction speeds. Since its launch, the platform has facilitated the creation of over 8 million Tokens in just 13 months.
As a leading platform in the field, it has pioneered an integrated mechanism that combines token issuance with automatic liquidity migration to decentralized exchanges. By providing a no-code interface tailored for non-technical users, it has lowered the barrier for creating MEME tokens. With a simplified user interface, users can deploy new tokens by simply uploading the name, symbol, and image.
mechanism
On this platform, the token launch process is fully automated. The platform uses a demand-driven joint curve pricing model and does not include a pre-sale phase, effectively reducing early arbitrage risks.
In its early stages, the platform partnered with a certain DEX. Once the market value of the Token reaches $69,000, the Token will automatically be listed on the partnered DEX and an initial liquidity of $12,000 will be injected. The corresponding LP tokens will then be permanently destroyed to ensure fairness and irreversibility. Developers will also receive a reward of 0.5 SOL upon graduation.
This mechanism significantly lowers the threshold for the issuance of MEME Tokens and facilitates the rapid rise of the platform during the MEME cycle.
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Changes in Cooperation Relation
The migration of transactions based on joint curves to the cooperative DEX liquidity pool highlights the platform's early reliance on partners. Although this model initially appeared mutually beneficial, this dynamic has changed significantly with the rise of the platform's own DEX.
On March 21, the platform announced the launch of its native AMM DEX. After this update, the liquidity of tokens graduating from the platform will no longer be routed to the original partner DEX, but will be redirected to its own DEX.
In response, the original cooperative DEX officially launched its Token Launch Platform on April 16. This marks the beginning of direct competition between the two parties.
a certain emerging platform
The platform adopts a mechanism similar to that of leading platforms, utilizing an automated joint curve model for Token issuance and pricing. As a Token launch platform, its core issuance process does not introduce fundamentally new features.
Its main competitive advantage lies in its modular architecture, which supports seamless third-party integration and highly customizable issuance configurations, providing flexibility for developers seeking customized token issuance solutions.
mechanism
Third-party integration: The core advantage of this platform lies in its architecture that supports third-party integration. According to its web interface, the platform has integrated with over 10 third-party platforms.
Highly customizable: In addition, the platform has further improved its launch framework by offering two different modes:
Quick Mode: Designed for standardized and rapid issuance, this mode allows users to launch tokens with minimal configuration, catering to casual or first-time creators.
Advanced Mode: Supports customizable parameters, including total Token supply, the proportion of Tokens allocated to the joint curve, and Token lock settings. It is worth noting that in Advanced Mode, developers are entitled to receive 10% of LP trading fees upon Token graduation, providing stronger incentives for the creation of high-quality projects.
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Comparison with the leading platform
The platform has not introduced any fundamentally new mechanisms, and only has a slight advantage in its fee structure. However, on May 12, the leading platform announced that it would share 50% of its revenue with token creators, which effectively offset the fee advantage of the platform. This strategic move has caused the market share of the leading platform to rise back above 80%, marking a significant turnaround in the competitive landscape.
The platform has adopted a proactive strategy to promote third-party platforms in order to jointly weaken the market position of the dominant platform. Although this approach has put some revenue pressure on the dominant platform, it is unlikely that the platform will challenge the dominance of the dominant platform in the short term due to a lack of meaningful product innovation.
a social-driven platform
The platform is a SocialFi platform focused on celebrity Token issuance. The project was announced on April 27, 2025. It gained significant attention upon release, with multiple well-known accounts sharing it. Since its launch, the platform has facilitated the issuance of over 24,000 Tokens, with a daily issuance peak close to 5,000, and a maximum market share of 13.6%.
mechanism
The platform's Token launch adopts a socially driven issuance model, allowing users to deploy Tokens on the Solana blockchain by simply posting a specific format of posts and specifying the Token name on social platforms through its "X-trigger" mechanism. The entire process is automatically executed through backend services.
The platform adopts a dynamic joint curve model, with initially high transaction fees aimed at preventing bot sniping. As trading volume increases, fees gradually decrease and stabilize at 2%. This mechanism promotes fair market participation and alleviates early manipulation.
Once the Token's market value exceeds $100,000, it will automatically be listed on a certain trading platform. Developers are incentivized by sharing 1% of the total transaction fees (2%).
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Advantages compared to the predecessor platform
This platform is not the first to adopt a social media-based token launch model. Amid the emergence of many launch platforms that replicate the dominant platform model, this platform stands out due to its introduction of a more innovative launch mechanism.
The platform has gained market recognition by addressing the core flaws of its predecessor. It is built on the foundation of early SocialFi platforms and benefits from ecosystem support. In addition, the use of its dynamic joint curve helps mitigate bot sniping behavior in the early stages of Token trading, enhancing fairness and issuance integrity.
Some incentive-driven platform
The platform is a MEME Token launch platform developed by a co-founder of a well-known project.
mechanism
The platform integrates the core mechanisms of leading platforms and social-driven platforms, providing two issuance pathways: creating tokens directly through the platform, or triggering on-chain deployment by posting specific formatted posts on social platforms.
The platform's native Token is the foundation of its incentive system. Creators of active Tokens receive daily airdrops of the native Token, while holders receive rewards proportionate to their Token holdings, encouraging long-term participation. Additionally, users who stake the native Token can participate in daily airdrops and share 60% of the platform's SOL trading fee revenue, thus establishing a multi-tiered reward structure.
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Reputation Issues
Recently, the founder of the platform was involved in a controversy. This incident had a significant impact on the platform: daily active users dropped by 56%, the token issuance drastically decreased from 10,877 to 1,072, a decline of 90%. As a result, market performance became unstable, and the community's trust in the platform significantly declined.
Platform Comparison
Although the dominant platform is still the leader in the MEME launch platform space, among new entrants, social-driven platforms have a relative competitive advantage.
Leading platform: The introduced creator profit-sharing mechanism partially offsets the costs associated with token issuance and migration. In addition, this mechanism provides creators with stronger incentives to launch and maintain higher-quality tokens.
A new emerging platform: Although low issuance fees, low graduation standards, and zero migration fees may be attractive to creators, they also lower the entry barrier, leading to an influx of low-quality projects. This undermines the overall project quality. In the absence of core innovation or differentiation, the platform may face challenges in maintaining long-term growth and competitiveness.
Social-driven platform: Built on a new token launch mechanism, it introduces dynamic bonding curves to prevent early bot sniping behavior, while setting higher graduation thresholds. These measures address key issues observed in predecessor platforms and enhance user protection. Although transaction fees are relatively high, the design trade-offs of the platform bring net benefits in terms of fairness and sustainability.
Incentive-driven platform: It offers a highly integrated platform design, and its Token distribution model is attractive in the short term. However, the platform's performance is closely tied to the price performance of its native Token, which increases exposure to risks such as internal trading and damage to community trust. In recent negative publicity, these concerns have been amplified, during which the overall performance of the platform has noticeably declined.
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Conclusion
A MEME launch platform must be built on a strong core mechanism or technological innovation that can effectively address current market challenges to achieve long-term viability. For example, the leading platform has pioneered a method of issuing tokens while automatically migrating liquidity to decentralized exchanges.