The Power of Community and Trust Infrastructure Building in the Web3 Field

In the Web3 ecosystem, communities play a central role. They not only provide members with a sense of identity and belonging but also offer resilient support during times of crisis. This cohesion, based on shared beliefs, makes communities a key factor in the success or failure of a project.

Research shows that in Web3 projects, there is a strong correlation between social media attention and fundraising success rates. Compared to the qualifications of traditional management teams, active community support is a better predictor of a project's long-term growth potential.

The Rise of the Orange Dynasty

A successful Web3 community requires three key elements: unique cultural symbols, a fair incentive system, and ongoing interactive operations. A certain project has built a thriving community through these elements:

1. Cultural Symbols: Utilizing an orange theme and specific visual identifiers to create a unique group identity.

2. Fair Incentives: Based on the soul-bound token (SBT) system, with a focus on rewarding substantial contributions.

3. Continuous Operation: Maintain community activity through extensive social media interactions and online events.

This multidimensional community-building strategy has cultivated a self-operating community of over 50,000 members, demonstrating strong cohesion and loyalty.

Infrastructure and Business Model

The project has not only achieved success in community building but also generated $15 million in revenue in 2024 through its token distribution platform. The platform has processed over $4 billion in token airdrops, providing services for multiple well-known Web3 projects.

In the future, the platform plans to launch a simplified version of services for small projects, investor transparency tools, and upgraded derivative tools to support broader adoption and open up new revenue streams.

Building Trust Infrastructure

The project is expanding its focus to a broader authentication system, aimed at addressing the disconnection between digital wallet addresses and real user identities. The newly developed protocol allows for the digital verification and on-chain recording of specific information, opening up new possibilities for areas that require identity or credential verification, such as RWA and CBDC.

The project team has made significant progress in multiple countries, including the development of blockchain-based digital identities and the promotion of automation in government processes. These achievements demonstrate that the project is not only building technological infrastructure but is also actively creating a trust system in the real world.

Looking to the Future

The project demonstrates a "execution-first" strategy by simultaneously building community and commercial foundations. Although the new verification system is still in its early stages, the team has shown strong operational capabilities through multiple government collaborations.

The challenge for the future lies in how to attract external builders and transform the current community enthusiasm into sustained growth. If it can successfully expand the existing platform into a broader ecosystem, the project is expected to provide a new blueprint for the sustainable development of Web3.