IQ Protocol launched the rental market and supported the first game The Red Village, providing players with a seamless P2E gaming experience

![IQ Protocol launches the rental market and supports the first game The Red Village, providing players with a seamless P2E gaming experience](https://img.gateio.im/social/moments-69a80767fe-066d8468c7- dd1a6f-62a40f)

IQ Protocol, a digital asset leasing technology project, announced a comprehensive connection with the popular blockchain game The Red Village, and it will be officially launched on the IQ Market on June 19.

The IQ Marketplace allows players of The Red Village to list in-game character NFTs ("heroes" for short) on the marketplace and earn income, while new users can rent and play without holding character-related assets. The technical facility of the marketplace, IQ Protocol, allows for self-defining rental terms, such as "share rewards only", which means that new players can rent, play and earn revenue without any upfront payment, just share it with asset holders any rewards earned.

During the promotion period, IQ Market provides a gas-less option and a "split reward clause", which means that new players only need an empty wallet to fully experience The Red Village's play-to-earn gaming experience. IQ Marketplace users have a chance to win a $35,000 prize pool in an upcoming Rental Tournament.

![IQ Protocol launched the rental market and supported the first game The Red Village, providing players with a seamless P2E gaming experience](https://img.gateio.im/social/moments-69a80767fe-d1420c7cb6- dd1a6f-62a40f)

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While NFTs have seen significant expansion in recent years, mass adoption is still some way off, due in part to limited supply and high cost of ownership. To solve this problem, IQ Labs built the technology to democratize virtual assets and create new user introduction opportunities for blockchain games, ticket sales, membership organizations, subscription services, and NFT projects. IQ market users can experience NFT for a limited time, and also add an additional income stream to the project, while increasing the liquidity of the NFT market.

Since its inception in 2021, the project has established partnerships with more than 50 companies around the world, working together on GameFi, NFT and blockchain subscription projects.

Tom Tirman, CEO and Co-Founder of IQ Labs said, "A seamless asset leasing experience has been a missing link for this booming space. We are honored to partner with The Red Village on the web3 gaming ecosystem. This critical infrastructure is provided in the system."

The Red Village is a play-to-earn ecological fighting game built on the Polygon chain, fully supported by well-known Metaverse investors Animoca Brands and GameFi Ventures Fund. It is the first dark fantasy game to offer earn-as-you-play on the blockchain. To further expand on the dark fantasy story, The Red Village is currently working with Blowfish Studios, creators of the AAA game Phantom Galaxies, on the upcoming game The Red Village: Darklands, which is inspired by traditional games such as RuneScape, Diablo", "The Elder Scrolls V: Skyrim", "Elden Ring" and "The Witcher", the game will use IQ Protocol's facilities and provide asset rental solutions for users.

Brendan Robb, Founder and Commercial Director of The Red Village said, "The Red Village team chose to partner with IQ Protocol as a rental partner because their technology and team are unrivaled, and their passion for the product's success is evident. From the sponsorship From rental tournaments, to leveraging their vast network of partnerships, working with IQ Protocol is a surefire way to achieve success. The Red Village can't wait to show the gaming community how rentals work and continue to build an even closer relationship with the IQ team."

The Red Village will be the first game to use the IQ Protocol NFT leasing mechanism. Therefore, players can earn rewards by listing their in-game characters or items through the IQ Marketplace. In addition to reducing barriers such as fees, the game is better expanded to a wide range of communities and users, giving new players the opportunity to play and earn income, while the asset holder can obtain sustainable income from its game assets.

About IQ Labs

The original intention of IQ Market is to build a Web3 sharing economy platform. The platform's P2P NFT leasing technology allows users to liberate the full utility of digital assets at a price far below the purchase cost, completely redefining ownership and access rights on the chain.

IQ Labs' vision is to be the only partner needed in exposing the utility of virtual assets to active users around the world - seamlessly, trustlessly, all on-chain

The project has received funding from the world's leading investors in 2022, including Crypto.com Capital, Republic Capital, Kronos Research, Genblock Capital, Axia8, GSR and Genesis Block Ventures.

About The Red Village

The Red Village is launching an automated combat strategy dark fantasy blockchain game called Tournaments in March 2022. In the two NFT sales held in November and January, all NFTs were sold out in a short period of time.

With over 4,000 ETH transacted on the secondary market, The Red Village has a thriving and active community, becoming a blockchain gaming success story in 2022 and 2023, demonstrating the potential of having both entertainment and revenue in a sustainable ecosystem possibility. The Red Village has paid players over $2,000,000 in game revenue, proving the winning formula of a great community, great gameplay and a strong concept.

The theme of the game is based on games of the dark fantasy genre such as Diablo, Elden Ring, The Witcher and of course RuneScape. Future game modes include Darklands, a multiplayer action role-playing game in partnership with Animoca Brands and its flagship game studio, Blowfish. Darklands is expected to be launched on the market in 2024.

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