02:27
The Los Angeles Olympics will sell the naming rights to some venues for the first time.
Jin10 reported on August 15 that on August 14 local time, it was learned that the 2028 Los Angeles Olympics will sell naming rights for some competition venues for the first time to increase commercial revenue. Up to 19 temporary venues are expected to have naming rights available for sale. This move breaks the Olympic tradition of prohibiting the use of brand names in sports venues. However, the regulation prohibiting advertising at Olympic competition venues will still apply.