Narrative Science and Rise Strategies in the Web3 Field

In today's Web3 space, many project leaders often lack systematic thinking when developing narrative strategies. This article will explore the importance of narrative science and how to become an excellent narrative strategist.

Strategic Level: Build a Unique Trading Platform

Creating a successful trading platform requires following these four steps:

1. Analyze the market environment, clarify target customers and their needs.
2. Identify the weaknesses of competitors and establish your own advantages.
3. Establish a trustworthy brand image to gain user trust.
4. Integrate the positioning concept into all aspects of business operations.

Taking a well-known trading platform as an example, they have successfully positioned themselves to provide the best experience for professional traders. They establish credibility by sponsoring sports venues, signing high-quality projects, and integrating the concept of "serving traders" into their corporate culture and daily operations.

Differentiation Strategy: Innovative Layer 2 Solutions

To stand out in the competitive Layer2 market, you can start from the following seven aspects:

1. Performance Optimization
2. Personalized Customization
3. Risk Control
4. Brand Image
5. Convenient operation
6. Price Advantage
7. Innovative Concept

Narrative Construction: Four Levels

An effective narrative should include four progressive levels:

1. Product Attributes: Description of Functions and Features
2. User Benefits: Clarify the actual benefits brought by the product
3. Psychological Value: Conveying the emotional experience after using the product
4. Values: Showcasing the ultimate pursuit and philosophy of the project

Create a Narrative Movement

To turn the narrative into a movement, it requires:

1. Find a common goal or enemy
2. Identify the unreasonable aspects in the current situation
3. Build new behavioral patterns and narratives

Successful case studies indicate that effective narratives can change market sentiment and shape a unique cultural identity.

Conclusion

In the Web3 field, the core objective of narrative science is to make a project the "first" or "only" in the industry. This not only requires finding a differentiated positioning but also elevating this difference to a higher level of values and culture. Through a carefully constructed narrative strategy, projects can win a unique position in a highly competitive market and achieve sustained rise.